(of) the (things they) desire -
Fair in the eyes of men is the love of things they covet: Women and sons; Heaped-up hoards of gold and silver; horses branded (for blood and excellence); and (wealth of) cattle and well-tilled land. Such are the possessions of this world's life; but in nearness to Allah is the best of the goals (To return to).
迷惑世人的,是令人爱好的事物,如妻子,儿女,金银,宝藏,骏马,牲畜,禾稼等。这些是今世生活的享受;而真主那里,却有优美的归宿。